Info Service on Health Issues (Jul18/09)
Dear friends and colleagues,
Big pharmaceutical companies are using slick media campaigns to muddy the waters on overuse of antibiotics in farming.
The ads seek to reassure consumers about antibiotic residues in meat that they are buying, but do not address the real issue, which is the overuse of antibiotics on farms being a major cause of human drug resistance.
They are funded by Elanco, an animal drugs multinational that sells antibiotics for use in animals. The company operates in more than 70 countries and in 2015 accounted for 13 percent of the veterinary pharmaceuticals market.
According to the UK Guardian newspaper which investigated Elanco’s advertising campaigns, ‘Pharmaceutical and meat companies are using similar tactics to the cigarette industry, in an attempt to confuse consumers and hold off regulation, despite the fact that the rapidly growing risk of antimicrobial resistance is one of the biggest health risks of our time’.
click the link given here for The Guardian article of 19 June